Directions Hair Dye - Bulk Discounts3

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New - Pastel Rose
New - Peach
New - Sunflower
New -  Fluorescent Lime
New - Fluorescent Green
New - Pastel Blue
New - Slate
New - Stormy
New - Deep Purple
New - Ultra Violet
New - Antique Mauve

Now choose from 46 Stunning Hair Dye Colours of La Riche Directions Hair Dye.

You will fall in love with the new colours in the range! Bright and bold colours, unique shades and tones, and soft pastels. You will find a colour that's perfectly you! You can even combine the colours and create your own personal look... the possibilities are endless!

Since 1981, La Riche established themselves as one of the worlds leading Hair Dye brands, market leaders for almost 40 years! One of the most trusted and respected Hair Dye brands. Directions are made in England and loved all over the world. Furthermore, Directions Hair Dye colours have never been tested on animals and have a vegan formulation. They contain no ammonia, peroxide or PPD's making them a safer way to colour.

We are Official Distributors, offering fast dispatch on all orders. Order today from a trusted UK seller.


Directions Hair Lightening Kit, 30 Volume

Directions Hair Lightening Kit, 30 Volume

Directions Hair Lightening Kit (30 Volume), has been specially formulated to condition and help ..

£8.50 Ex Tax: £7.08

Tint Brush

Tint Brush

Directions Tint Brushes are perfect for applying your favourite Directions Hair Dye colour or bleach..

£1.60 Ex Tax: £1.33



For use when dying hair. These lightweight disposable plastics will keep your hands clean. Style may..

£0.30 Ex Tax: £0.25

Mini Directions Colour Care Trio

Mini Directions Colour Care Trio

New formulations from La Riche to enable you to get the most of your Hair Dyes. We have bundled toge..

£6.00 £7.50 Ex Tax: £5.00

We offer a fantastic range of Shampoo's and Conditioners from La Riche to get the most of your colour. Use the Pre Colour Shampoo before dying your hair with Directions Hair Dye, this will balance your hairs PH level and remove excess oils. The Colour Care Shampoo and Conditioner have been developed to be kind to your hair and kind to your colour!

Don't forget to check out the full range of Hair Care Products -  The Tint Brushes are essential for dye application. Gloves are great for keeping your hands clean, and we now stock Development Caps too.

Enjoy Your New Colour - We Know You Will Love The Results!