DIRECTIONS HAIR DYE!
11 NEW COLOURS
Now choose from 46 Stunning Hair Dye Colours of La Riche Directions Hair Dye.
You will fall in love with the new colours in the range! Bright and bold colours, unique shades and tones, and soft pastels. You will find a colour that's perfectly you! You can even combine the colours and create your own personal look... the possibilities are endless!
Since 1981, La Riche established themselves as one of the worlds leading Hair Dye brands, market leaders for almost 40 years! One of the most trusted and respected Hair Dye brands. Directions are made in England and loved all over the world. Furthermore,Directions Hair Dye colours have never been tested on animals and have a vegan formulation. They contain no ammonia, peroxide or PPD's making them a safer way to colour.