Welcome to

DIRECTIONS HAIR DYE!

11 NEW COLOURS

46 Stunning Hair Dye Colours of La Riche Directions Hair Dye.

You will fall in love with the new colours in the range! Bright and bold colours, unique shades and tones, and soft pastels. You will find a colour that's perfect for you! You can even combine the colours and create your own personal look... the possibilities are endless!

Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, market leaders over 40 years! One of the most trusted and respected Hair Dye brands on the market. Directions are made in England and loved all over the world. Furthermore, Directions Hair Dye colours have never been tested on animals and have a vegan formulation. If you are looking for Vegan-Friendly and Cruelty-Free hair colours you are in the right place. Furthermore, they contain no ammonia, no peroxide and no PPD's making them a safer way to colour.

We are Official Distributors, offering fast dispatch on all orders. Order today from a trusted UK seller.

We offer a fantastic range of Shampoo's and Conditioners from La Riche to get the most out of your colour. Use the Pre Colour Shampoo before dying your hair with Directions Hair Dye, this will balance your hairs PH level and remove excess oils. This process is essential for optimum results. Once you have coloured your hair use the Colour Care Shampoo and Conditioner. They have been developed to be kind to your hair and kind to your colour, ensuring your colour last longer!

Don't forget to check out the full range of Hair Care Products -  The Tint Brushes are essential for dye application. Gloves are great for keeping your hands clean, and we now stock Development Caps too.

Enjoy Your New Colour - We Know You Will Love The Results!