Directions Hair Dye | Frequently Asked Questions

We hope you will find this new FAQ page helpful! These are commonly asked questions about dying your hair, and other questions related to La Riche Directions Hair Dye.


Is Directions Hair Dye Vegan?

Yes! Directions have never been tested on animals and are completely Vegan and are registered with PETA


Is Directions Hair Dye Cruelty-Free?

Yes, Directions is Cruelty-Free and always has been! PETA approved product.


Is Directions Hair Dye Safe?

Directions are one of the safest hair colours on the market and have been manufactured since 1981. We do always recommend doing a patch test first just in case you have a reaction. See our Instructions Page for detail on how to carry out a patch test.


Is Directions Hair Dye PPD Free?

Directions contain NO PPD's, Peroxide or Ammonia.


Is Directions Hair Dye Damaging?

No, Directions is a conditioning hair dye, this means you can leave the dye on for as long as you like and will not damage your hair.


How Many Tubs Of Directions Hair Dye Do I Need?

One-pot of Directions Hair Colour is approximately enough for shoulder length hair, but that depends on the condition of your hair. If its in poor condition or been chemically treated (bleached or permed) you may require slightly more.


Can You Mix Directions Hair Dye With Conditioner?

Yes, you can. People often mix Directions Hair Dye with Conditioner if they want to create a lighter colour or shade.


Can You Mix Directions Hair Dye Colour Together?

Yes, you can create your own personal colours, shades and tones by mixing colours together. It is perfectly safe to do this. Did you know that mixing with White Toner will create a lighter colour?


Can You Mix Directions Hair Dye With Peroxide?

No, don't do this. Directions Hair Dye should not be mixed with peroxide.


How Often Can I Use Directions Hair Dye?

As often as you like. It's completely safe to do this. Top up your colour whenever you need a boost or fancy a change!


How Many Washes Does Directions Hair Dye Last?

This depends on the colour and porosity of your hair. Also, the shampoo you use will have a huge effect. Anti-Dandruff shampoos will stripe the colour quicker. La Riche's Colour Care Shampoo's and Conditioners will make your colour last longer! Directions are Semi-Permanent. This means the colour will fade, but you may be left still a hue or residual staining.


Does Directions Hair Dye Cover Grey?

All hair is different. Some people have great results over grey, others don't. It all depends on your hair type and porosity and the colour of hair dye you use.


How To Use Directions Hair Dye For Best Results?

How to use Directions Hair Dye is a very common question. If you're new to colouring with Directions, or just want to make sure you are doing it right. Check out our super helpful Instructions Page.


Should I Use Directions Hair Dye On Wet Or Dry Hair?

Directions are best used on hair that has been dried with a towel only. A small amount of moisture / slightly damp hair will ensure you get even coverage and get the best results.


How Long To Leave Directions Hair Dye On?

This depends on the results of your stand test. On average around 15 - 30 minutes. Follow our guide to complete a strand test HERE


Does Directions Hair Dye Wash Out?

Directions is a Semi-Permanent Hair Colour. This means the colour will fade, but doest always wash out.


Is Directions Hair Dye Permanent?

No, it is Semi-Permanent. This means the colour will fade, but you might have permanent staining.


How Long Does Directions Hair Dye Last?

How long Directions Hair Dye Last depends on the colour you use, the colour of your hair and its porosity. The shampoo you use will have a huge effect. Anti-Dandruff shampoos will strip the colour quicker. La Riche's Colour Care Shampoo's and Conditioners will make your colour last longer! Directions are Semi-Permanent. This means the colour will fade, but you may be left still a hue or residual staining.


How To Fade Directions Hair Dye?

The best way to fade your Directions Hair Dye Colour is to shampoo your hair lots. Anti-Dandruff shampoos are great for this. You can also leave conditioner on your hair for a long period of time too, 30 minutes is good and comb it through really well. This helps to remove colour and isn't damaging.


How To Remove Directions Hair Dye?

The best way to remove Directions Hair Dye is by shampooing your hair lots. Anti-Dandruff shampoos are great for this. You can also leave conditioner on your hair for a long period of time too, 30 minutes is good and comb it through really well. This helps to remove colour and isn't damaging. You might not be able to completely remove the colour yourself and may need to seek professional help.


How To Get Directions Hair Dye Out?

The best way to get Directions Hair Dye out is by shampooing your hair lots. Anti-Dandruff shampoos are great for this. You can also leave conditioner on your hair for a long period of time too, 30 minutes is good and comb it through really well. This helps to remove colour and isn't damaging. You might not be able to completely remove the colour yourself and may need to seek professional help.