Since 1981, La Riche established themselves as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche, manufacture Directions Hair Colour in England and their products are loved all over the world. La Riche Directions Hair Dye has never been tested on animals and has a vegan formulation.
La Riche - Hair Care
La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!