La Riche

La Riche - Directions Hair Dye

Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche, manufacture Directions Hair Colour in England and their products are loved all over the world. 

Vegan-Friendly and Cruelty-Free!

La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products.

No Ammonia, No Peroxide and No PPD's

That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPD's and they are incredibly safe and easy to use.

Hair Care Products

La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Hair Lightening Kits

La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops!

40 Years Of Colour

With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.

Directions Colour Kit Tangerine

Directions Colour Kit Tangerine

A super handy Directions Colour Kit in Tangerine. For best results, you may..

£9.95 Ex Tax: £8.29

Tangerine

Tangerine

Tangerine is a mid orange hair colour with reddish tones. Product info: ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Fluorescent Orange

Directions Colour Kit Fluorescent Orange

A super handy Directions Colour Kit in Fluorescent Orange. For best results..

£9.95 Ex Tax: £8.29

Fluorescent Orange

Fluorescent Orange

Fluorescent Orange is a bright and vibrant orange hair colour! Product inf..

£3.95 Ex Tax: £3.29

Mandarin - Now Fluorescent Orange

Mandarin - Now Fluorescent Orange

Now Fluorescent Orange - Mandarin is a bright and vibrant orange hair colou..

£3.95 Ex Tax: £3.29

Peach

Peach

Peach is pale pink hair colour with orange tones. One of the new colours fr..

£3.95 Ex Tax: £3.29

Apricot

Apricot

Apricot is a light / pale orange hair colour, for best results on bleached ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Peach

Directions Colour Kit Peach

A super handy Directions Colour Kit in Peach. For best results, you may nee..

£9.95 Ex Tax: £8.29

Directions Colour Kit Apricot

Directions Colour Kit Apricot

A super handy Directions Colour Kit in Apricot. For best results, you may n..

£9.95 Ex Tax: £8.29

Sunflower

Sunflower

Sunflower is a deep golden yellow hair dye with sunshine tones. One of the ..

£3.95 Ex Tax: £3.29

Bright Daffodil

Bright Daffodil

Bright Daffodil is a warm yellow hair colour for bleached hair! Product in..

£3.95 Ex Tax: £3.29

Fluorescent Glow - Now Fluorescent Yellow

Fluorescent Glow - Now Fluorescent Yellow

Now Fluorescent Yellow - Fluorescent Glow is an intensely bright and UV rea..

£3.95 Ex Tax: £3.29

Fluorescent Yellow

Fluorescent Yellow

Fluorescent Yellow is an intensely bright and UV reactive yellow hair colou..

£3.95 Ex Tax: £3.29

Fluorescent Lime

Fluorescent Lime

Fluorescent Lime is an intensely bright, but light green hair colour. ..

£3.95 Ex Tax: £3.29

Fluorescent Green

Fluorescent Green

Fluorescent Green is an intensely bright green hair colour. One of the 11 n..

£3.95 Ex Tax: £3.29

Directions Colour Kit Sunflower

Directions Colour Kit Sunflower

A super handy Directions Colour Kit in Sunflower. For best results, you may..

£9.95 Ex Tax: £8.29

Spring Green

Spring Green

Spring Green is a light and very bright green hair colour. Product info: ..

£3.95 Ex Tax: £3.29

Apple Green

Apple Green

Apple Green is a mid-dark green hair dye colour. Product info: Each P..

£3.95 Ex Tax: £3.29

Alpine Green

Alpine Green

Alpine Green is a deep dark green hair colour with slight blue tones. Prod..

£3.95 Ex Tax: £3.29

Directions Colour Kit Bright Daffodil

Directions Colour Kit Bright Daffodil

A super handy Directions Colour Kit in Bright Daffodil. For best results, y..

£9.95 Ex Tax: £8.29

Directions Colour Kit Fluorescent Yellow

Directions Colour Kit Fluorescent Yellow

A super handy Directions Colour Kit in Fluorescent Yellow. For best results..

£9.95 Ex Tax: £8.29

Turquoise

Turquoise

Turquoise is a greenish-blue hair colour that lasts really well. Product i..

£3.95 Ex Tax: £3.29

Directions Colour Kit Fluorescent Lime

Directions Colour Kit Fluorescent Lime

A super handy Directions Colour Kit in Fluorescent Lime For best results, y..

£9.95 Ex Tax: £8.29

Pastel Blue

Pastel Blue

Pastel Blue is a soft pale powder/baby blue hair colour. One for the new 11..

£3.95 Ex Tax: £3.29

Directions Colour Kit Fluorescent Green

Directions Colour Kit Fluorescent Green

A super handy Directions Colour Kit in Fluorescent Green. For best results,..

£9.95 Ex Tax: £8.29

Lagoon Blue

Lagoon Blue

Lagoon Blue is a light blue hair colour, one of the best selling blues. Pr..

£3.95 Ex Tax: £3.29

Atlantic Blue

Atlantic Blue

Atlantic Blue is a bright mid blue hair colour, one of our best selling blu..

£3.95 Ex Tax: £3.29

Directions Colour Kit Spring Green

Directions Colour Kit Spring Green

A super handy Directions Colour Kit in Silver. For best results, you may ne..

£9.95 Ex Tax: £8.29

Denim Blue

Denim Blue

Denim Blue is a gorgeous dusky blue, one of the new hair colours from La Ri..

£3.95 Ex Tax: £3.29

Directions Colour Kit Apple Green

Directions Colour Kit Apple Green

A super handy Directions Colour Kit in Apple Green. For best results, you m..

£9.95 Ex Tax: £8.29

Directions Colour Kit Alpine Green

Directions Colour Kit Alpine Green

A super handy Directions Colour Kit in Alpine Green. For best results, you ..

£9.95 Ex Tax: £8.29

Midnight Blue

Midnight Blue

Midnight Blue is the darkest of the blue hair dyes! Product info: Eac..

£3.95 Ex Tax: £3.29

Directions Colour Kit Turquoise

Directions Colour Kit Turquoise

A super handy Directions Colour Kit in Turquoise. For best results, you may..

£9.95 Ex Tax: £8.29

Neon Blue

Neon Blue

Neon Blue is a deep blue hair colour with purples tones! Product info: ..

£3.95 Ex Tax: £3.29

Deep Purple

Deep Purple

Deep Purple is a gorgeous and rich purple hair colour with aubergine tones...

£3.95 Ex Tax: £3.29

Directions Colour Kit Pastel Blue

Directions Colour Kit Pastel Blue

A super handy Directions Colour Kit in Pastel Blue. For best results, you m..

£9.95 Ex Tax: £8.29

Directions Colour Kit Lagoon Blue

Directions Colour Kit Lagoon Blue

A super handy Directions Colour Kit in Lagoon Blue. For best results, you m..

£9.95 Ex Tax: £8.29

Ultra Violet

Ultra Violet

Ultra Violet is a vibrant purple with blue tones. One of the 11 new colours..

£3.95 Ex Tax: £3.29

Directions Colour Kit Atlantic Blue

Directions Colour Kit Atlantic Blue

A super handy Directions Colour Kit in Atlantic Blue. For best results, you..

£9.95 Ex Tax: £8.29

Plum

Plum

Plum is the darkest of the purple hair colours from La Riche, and it's long..

£3.95 Ex Tax: £3.29

Directions Colour Kit Denim Blue

Directions Colour Kit Denim Blue

A super handy Directions Colour Kit in Denim Blue. For best results, y..

£9.95 Ex Tax: £8.29

Violet

Violet

Violet is mid purple. Dark to start, but lightens up! Product info: E..

£3.95 Ex Tax: £3.29

Directions Colour Kit Midnight Blue

Directions Colour Kit Midnight Blue

A super handy Directions Colour Kit in Midnight Blue. For best results, you..

£9.95 Ex Tax: £8.29

Wisteria

Wisteria

Wisteria is a mid pastel mauve tint for bleached white-blonde hair. Produc..

£3.95 Ex Tax: £3.29

Directions Colour Kit Neon Blue

Directions Colour Kit Neon Blue

A super handy Directions Colour Kit in Neon Blue. For best results, you may..

£9.95 Ex Tax: £8.29

Lilac

Lilac

Lilac is the palest of the purples and very popular, La Riche Directions Li..

£3.95 Ex Tax: £3.29

Directions Colour Kit Deep Purple

Directions Colour Kit Deep Purple

A super handy Directions Colour Kit in Deep Purple. For best results, you m..

£9.95 Ex Tax: £8.29

Lavender

Lavender

Lavender is a beautifully subtle colour, the ever-popular lavender hair col..

£3.95 Ex Tax: £3.29

Antique Mauve

Antique Mauve

Antique Mauve is a pale purple with silver tones. One of the new 11 colours..

£3.95 Ex Tax: £3.29

Directions Colour Kit Ultra Violet

Directions Colour Kit Ultra Violet

A super handy Directions Colour Kit in Ultra Violet. For best results, you ..

£9.95 Ex Tax: £8.29

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