La Riche

La Riche - Directions Hair Dye

Since 1981, La Riche has established itself as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche, manufacture Directions Hair Colour in England and their products are loved all over the world. 

Vegan-Friendly and Cruelty-Free!

La Riche has never tested any of their product on animals and never will. Completely vegan hair dyes and cruelty-free hair dye products.

No Ammonia, No Peroxide and No PPD's

That's right! La Riche Directions Hair colours contain no ammonia, peroxide or PPD's and they are incredibly safe and easy to use.

Hair Care Products

La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Hair Lightening Kits

La Riche also manufactures Bleach kits to lighten your hair. These come in 30 % and 40% volumes. You may often need to pre-lighten your hair before colouring to ensure your colour really pops!

40 Years Of Colour

With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.

Directions Colour Kit Plum

Directions Colour Kit Plum

A super handy Directions Colour Kit in Plum. For best results, you may need..

£9.95 Ex Tax: £8.29

Silver

Silver

Silver-grey is on-trend, classy and super popular. Used on bleached white-b..

£3.95 Ex Tax: £3.29

Directions Colour Kit Violet

Directions Colour Kit Violet

A super handy Directions Colour Kit in Violet. For best results, you may ne..

£9.95 Ex Tax: £8.29

Slate

Slate

Slate is a mid grey hair colour with blueish tones. One of the new 11 hair ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Wisteria

Directions Colour Kit Wisteria

A super handy Directions Colour Kit in Wisteria. For best results, you may ..

£9.95 Ex Tax: £8.29

Stormy Grey

Stormy Grey

Stormy Grey is a beautiful dark grey hair colour with hints of purple. One ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Lilac

Directions Colour Kit Lilac

A super handy Directions Colour Kit in Lilac. For best results, you may nee..

£9.95 Ex Tax: £8.29

Ebony

Ebony

Ebony is La Riche's black hair dye! Can have tones of brown/orange when was..

£3.95 Ex Tax: £3.29

Directions Colour Kit Lavender

Directions Colour Kit Lavender

A super handy Directions Colour Kit in Lavender. For best results, you may ..

£9.95 Ex Tax: £8.29

White Toner

White Toner

White Toner is for use on Bleached hair only! This product removes some of ..

£3.95 Ex Tax: £3.29

Directions Colour Kit Antique Mauve

Directions Colour Kit Antique Mauve

A super handy Directions Colour Kit in Antique Mauve. For best results, you..

£9.95 Ex Tax: £8.29

Directions Colour Kit Silver

Directions Colour Kit Silver

A super handy Directions Colour Kit in Silver. For best results, you may ne..

£9.95 Ex Tax: £8.29

Directions Colour Kit Slate

Directions Colour Kit Slate

A super handy Directions Colour Kit in Slate. For best results, you may nee..

£9.95 Ex Tax: £8.29

Directions Colour Kit Stormy Grey

Directions Colour Kit Stormy Grey

A super handy Directions Colour Kit in Stormy Grey. For best results, you m..

£9.95 Ex Tax: £8.29

Directions Colour Kit Ebony

Directions Colour Kit Ebony

A super handy Directions Colour Kit in Ebony. For best results, you may nee..

£9.95 Ex Tax: £8.29

Directions Colour Kit White Toner

Directions Colour Kit White Toner

A super handy Directions Colour Kit in White Toner. For best results, you m..

£9.95 Ex Tax: £8.29

Showing 101 to 116 of 116 (3 Pages)