La Riche

La Riche - Directions Hair Colour


Since 1981, La Riche established themselves as one of the worlds leading Hair Dye brands. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. La Riche, manufacture Directions Hair Colour in England and their products are loved all over the world. La Riche Directions Hair Dye has never been tested on animals and has a vegan formulation.


La Riche - Hair Care


La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Directions Hair Lightening Kit, 30 Volume

Directions Hair Lightening Kit, 30 Volume

Directions Hair Lightening Kit (30 Volume), has been specially formulated to condition and help prot..

£8.50 Ex Tax: £7.08

Tint Brush

Tint Brush

Directions Tint Brushes are perfect for applying your favourite Directions Hair Dye colour or bleach..

£1.60 Ex Tax: £1.33

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo

Directions Pre Colour Shampoo made by La Riche. This is the larger 250ml sizeThe Pre Colour Shampo..

£3.95 Ex Tax: £3.29

Directions Colour Protect Shampoo

Directions Colour Protect Shampoo

Our Colour Protecting Shampoo has been specifically formulated for coloured hair, enabling you to ge..

£3.95 Ex Tax: £3.29

Directions Hair Lightening Kit 40 Volume

Directions Hair Lightening Kit 40 Volume

Directions Hair Lightening Kit (40 Volume), has been specially formulated to condition and help prot..

£8.50 Ex Tax: £7.08

Directions Colour Care Conditioner 100ml

Directions Colour Care Conditioner 100ml

Directions Colour Protecting Conditioner 100ml made by La Riche. A convenient small size, great for ..

£2.50 Ex Tax: £2.08

Dual Stepped Display Stand

Dual Stepped Display Stand

Dual Stepped counter display stands are manufactured to hold a small selection of La Riche shades, s..

£17.50 Ex Tax: £14.58

Large Starter Pack

Large Starter Pack

Large Salon Starter Pack contains everything you need to start selling Directions Hair Dye.Contains:..

£155.00 Ex Tax: £129.17

Large Starter Pack + Display Stand

Large Starter Pack + Display Stand

Large Starter Pack + Display Stand contains everything you need to start selling Directions Hair Dye..

£170.00 Ex Tax: £141.67

Salon / Retail Refill Pack

Salon / Retail Refill Pack

Need more Directions Hair Dye? Top up with our great refill pack!16 pots of fabulous colour for the ..

£48.00 Ex Tax: £40.00

Small Starter Pack

Small Starter Pack

Small Starter Pack contains everything you need to start selling Directions Hair Dye.Contains:1 x Sm..

£60.00 Ex Tax: £50.00

Small Starter Pack + Swatch Chart

Small Starter Pack + Swatch Chart

Small Salon Starter Pack + Colour Chart contains everything you need to start selling Directions Hai..

£82.50 Ex Tax: £68.75

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